How you can use SEO to get more clients and accelerate your photography career in less than 1 week

*2017 EDITION

Finally...the secret weapon that the top photographers and other business online to to rank higher and get found by their ideal clients. Learn step-by-step how to plan, implement and grow your SEO on the Showit, WordPress, or Squarespace web design platform.


VIDEO: Welcome

Honolulu Hawaii, 2004...

 

I was in the US Air Force and I was blessed to be stationed in Hawaii with my wife and three very young kids.

As a stay-at-home military wife and mom, Alyssa needed a creative outlet that did not involve drool, dirty diapers or baby talk. "I want to speak with adults!" she said.

We had a DSLR (Canon Rebel's first digital mirrored camera), that we pulled out for birthdays and trips to the beach. What we noticed is that those photos turned out way better than most of our friends who were using the latest 3mp point and shoot.

So, Alyssa Pix Photography was born.

I had built a few websites for fun, but now I was getting serious. I bought AlyssaPix.com, hired my 16 year old niece to build a logo, built a website and waited for new clients...crickets...

 

So, I started trying Search Engine Optimization...SEO!

 

I read every blog, book, and article I could get me hands on about SEO. I tried it all! White text on a white background, stuffed hundreds of keywords, bought links from Poland and Russia...everything!

We were getting some business, and thing were going GREAT! But...

 

By 2006, we were BLACKLISTED FROM GOOGLE!

 

Turner Family Hawaii 2006

A big portion of here business dried up and I was back to square one.

I went to were I should of went to for answers in the first place, Google. It turns out that Google tells you what they like and don't like...go figure 🙂

I studied Google's webmaster guidelines, and consumed everything I could get my hands on. I learned how todo "White Hat SEO," or legitimate SEO.

 

Success!

 

As I implemented what Google wanted, we saw more and more traffic come to the site. We were landing more and more clients who found us on Google.

By 2008 (height of the economic downturn) we were having $10k month and 80% of our clients were from Google! We were targeting people coming on vacation from the mainland and business was great.

 

So, Then We Moved From Hawaii to Texas...

 

To get our 5 kids into better schools, we moved to Dallas, Texas. We re-branded Alyssa's  website, changed the domain name and started from square one...again. This time the focus was wedding photography.

 

Our Youngest, Aven, First Summer in Texas

In the over crowded wedding photography market that is Dallas, Texas, I had to get creative with our SEO. Trying to rank on page one for "Dallas Wedding Photographers" meant I had to out SEO 10,000+ other wedding photographer pining for the same position.

Then I noticed a few things.

 

1) 70% of web searches were for 'long-tail' keyword. These are keyword that are more specific in nature (Source: MOZ).

2) So, only 30% of web searches were for big keywords (like 'Dallas Wedding Photographer').

 

3) Over the last 10 years searches for wedding photographers have gone...way down. Searches for commodities in the wedding industry (venues, shoes, dresses, etc...) have gone up...way up (Source: Google Trends)

 

So...I started using my SEO skills to rank for these 'Long-Tail' commodities...

 

Voila!  It Worked!

 

We were booking brides through specific Google searches, because we were showing up for these specific searches. We were leveraged as an authority on these commodities, because were were learning about them, then blogging and promoting our content about them.

When you Googled a specific venue or wedding planner that we had featured, we were on page one for that. When we would receive inquries from the website it would read something like:

"We are getting married on May 21, 2014 at the Flying V Ranch...what's your pricing" 

We knew the price point of that venue an knew they were a fit for our pricing!

I Was Hooked!

 

I had been doing web design project for many photographers year after year, but was loving the dynamite results I was getting from SEO. So I posted a status in a popular photography Facebook group...'The first person to comment gets free SEO services. Who's down?"

Within seconds Danielle Coons responded. I did my SEO thing and she quickly rose to page one for 'Scranton Wedding Photographer,' and she is still there today!

So then I started charging $100, then $200, then $400. Now I'm charging $700 for the same system that is still working. It keeps working because it is in-line with Googles culture and vision they have for their algorithm. When an update comes out, Google gets better at achieving their vision and my clients go up in the rankings!

 

I Built an SEO Agency Catering to Photographers.

 

To keep up with the high volume of clients I built systems. I hired and trained good people to implement these systems and to treat our photography clients right. We fine tuned our system and focused on treating every client's situation differently. It takes unique steps to rank in each location around the globe. It's important not to be cookie-cutter and to really access the local competition for each client. A newborn photographer in Perth, Australia is going to have different SEO needs than a senior photographer in Gary, Indiana.

Our system involves a intimate knowledge of the clients business and goals, in-depth keyword research and competitor analysis. We then implement based on the findings. We build a blogging plan based on what will work in their area. We construct a social media plan to match or SEO strategy. We build links that are proven to work for your local competitors. Finally we build reviews that will tell Google and the world how great you are.

If you are interested in more info about our done for you SEO services for photographers, check out TurnerWebServices.com

 

I Took What I learned in My Agency and Created The Photo SEO Academy!

 

To date we have helped over 400 photographers one-on-one with their SEO ,and thousands of others with our videos, blog post, and webinars.

As I hired and trained employees to help me implement this golden system, I built training modules for each task. I relied on my BS in Adult Education, MBA, and 6 years University level teaching experience to develop the training.

Then it came to me! I can help way more people if I take this training and teach it to photographers!

The Photo SEO Academy was born!

I converted our systems into a step-by-step process that is designed to be accomplished by the business owner or a member of your team.

The training includes the tools, checklist, workbooks, email scripts, blogging guides, downloads, and reports we actively use in our agency. As we learn things in our agency, we add it to the academy. As the landscape of photography changes, we update the course. As Google's algorithm changes, we update the course.

If you are like me you want to see what you are getting. Here is a quick video showing you inside the course.

 

VIDEO: What's Inside The Photo SEO Academy


Here is What People Are Saying:


Your video program is so helpful! I love the way you break it down into bite size pieces.

Josh Smith, Emma and Josh

Wow, that was packed full of info! Lots! I find all of this stuff SO interesting!

Kristen Browning , Kristen Browning Photography

 Photo SEO Made Simple

Each video will take you step-by-step into the exact process to do market research and establish what you want to be found for, best practices to perform the optimization on your Showit, Squarespace or WordPress website. Additional we cover social media strategies, blogging and go through Google tools to make sure you are equipped to view your traffic.

  • Search

    Search Engine Optimization is still a valid method to discover and book new photography clients online. We teach you Google safe methods to dominate the search engines.

  • Social

    Social media activity create social signals that influence Google’s algorithm. Learn how to make sure your Showit site is using social to is fullest potential.

  • Blogging

    Weather you have a WordPress blog or not, producing quality content will positively influence your SEO. Learn how to blog for SEO using Showit, Squarespace and WordPress.

Here is what's inside the Photo SEO Academy Course

Learning Modules

Module 1 Strategy Development
This module covers how to conduct all the research and analyze the findings.
Unit 1 Introduction (1:44)
Unit 2 Google Tools Intro For Photographers (7:05)
Unit 3 Set Up Google Analytics (3:49)
Unit 4 Install Google Analytics (3:29)
Unit 5 Install Webmaster Tools and Sync with Google Analytics (5:04)
Unit 6 MOZ Bar: Set up and Use (24:16)
Unit 7 Keyword Determination Simplified (18:04)
Unit 8 Keyword Analysis (8:36)
Unit 9 Analyze Competition (10:07)
Unit 10 Write Your Home Page Title & Meta Description (13:57)
Unit 11 Write Your Sub Pages Title and Meta Description (10:26)
Module 2 Onsite Optimization
Step-by-step guide to implement SEO on Showit, Wordpress, and SquareSpace sites.
Unit 1 Canonical and 301's (9:14)
Unit 2 Showit 5 Optimization: Page Titles and Meta Descriptions (6:27)
Unit 3 Showit 5 Optimization: Images Titles and Alt Text (6:38)
Unit 4 Showit 5 Optimization: H1 Tags (7:08)
Unit 5 Showit 5 Optimization: Onpage Markup, Schema, OG, & Twittercards (7:25)
Unit 6 Showit Onsite Optimization: Titles and Meta (9:51)
Unit 7 Showit Onsite Optimization: Images and Links (17:53)
Unit 8 Wordpress Onsite Optimization: Plugins and Users (17:58)
Unit 9 Wordpress Onsite Optimization: Titles and Meta (9:41)
Unit 10 Wordpress Onsite Optimization: Images and Links (5:49)
Unit 11 Squarespace Onsite Optimization (7:18)
Module 3 Blogging Guide
How to plan and implement a blog for SEO and marketing
Unit 1 Blogging: Planing and Theory (20:17)
Unit 2 Wordpress Blogging: Titles, Copy, and Linking (14:40)
Unit 3 Wordpress Blogging: Images and Analysis (Yoast) (31:29)
Unit 4 Squarespace Blogging: Structure and Content (9:24)
Module 4 SEO Tracking and Measurement
How to use Google tools to measure and track your SEO
Unit 1 Google Webmaster Tools: Quick Access (13:23)
Unit 2 Google Search Console: Complete Walkthrough (51:34)
Unit 3 Google Analytics for Photographers (9:34)
Module 5 Social Media
How to use social media to expand your SEO
Unit 1 Google+ for Photographers (13:22)
Unit 2 Facebook for Photographer (11:34)
Unit 3 Twitter for Photographers (7:04)
Unit 4 Instagram for Photographers (1:00)
Unit 5 Pinterest for Photographers (2:01:02)
Module 6 Link / Authority Building
How to safely build links and authority
Unit 1 Link Theory: What is a Link and Why do I Need Them? (5:14)
Unit 2 Link building vs. Authority Building (5:19)
Unit 3 Anatomy of a Link (10:12)
Unit 4 Links: Technical Aspects (5:51)
Unit 5 Local SEO Map Pack (12:25)
Unit 6 Link Building: 7 Easy Starter Links (8:06)
Unit 7 Link Building: Hunt and Gather Method (22:01)
Unit 8 Link Building: Barnacle Method (25:47)
Unit 9 Link Building: HARO Method (4:04)
Unit 10 Conclusion
Module 7 Bonus Material
Bonus materials and extras
Unit 1 Bonus: Use Reviews to Book More Clients Feb 2016 (45:58)
Unit 2 Bonus: Use SEO to More Clients Feb 2016 (1:05:29)
Unit 3 Bonus: Setting Up Your Website For SEO May 2015 (43:19)
Unit 4 Bonus: Wedding SEO Feb 2015 (1:29:19)
Unit 5 Bonus: Complete Blogging Webinar Dec 2015(1:23:25)
Unit 6 Site Critique: Rachel Kembel (12:46)
Unit 7 Six Steps To SEO Webinar Replay May 2015 (2:36:40)

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